Monday, January 11, 2010

Don't Call It "Awareness"

Okay, so last week, women on Facebook gleefully posted colors as their statuses, counfounding the heck out of us guys for a while.  Turns out it was an "awareness" effort purportedly by the Susan G. Komen Foundation whereby women posted the colors of their bras.  But Komen says they didn't start it, although they were happy to take the credit.

All it made me aware of was how glad I am to be a man and don't have to worry about such things.  This "campaign" had as much to do about breast cancer "awareness" as a PETA protest has to do with actually saving animals.

Every October, we're besieged with Breast Cancer Awareness.  It's all over the NFL.  It's all over towns ("Paint The Town Pink").  And it's a guilt-ridden PR offensive that says If I Don't Wear Pink, I Must Be In Favor Of Breast Cancer.  All sorts of "stars" talk about it as well.  Only the most reclusive women couldn't be "aware" of breast cancer.  But "awareness" isn't the name of the game.  Funding is.

I'm not knocking breast cancer as a disease, and I'm well aware of the effects it can have on women and those around them.  I'm just saying, stop calling it "awareness."  We're aware, already!

P.S.  I'm still waiting for Komen to accept the link between abortion and breast cancer (not to mention abortion and contraception), and to sever its ties with Planned Parenthood.

8 comments:

Anita Moore said...

Okay, so last week, women on Facebook gleefully posted colors as their statuses, counfounding the heck out of us guys for a while. Turns out it was an "awareness" effort purportedly by the Susan G. Komen Foundation whereby women posted the colors of their bras. All it made me aware of was how glad I am to be a man and don't have to worry about such things.

Puts me in mind of the old observation that whereas the Playboy guy is jolly and carefree, the Cosmopolitan girl has nothing but problems.

Dymphna said...

I purposely did not participate in that. As far as I'm concerned, FB already has issues of TMI without that!

And, having just lost a friend and an aunt to pancreas cancer, I would like more awareness of *that*, please.

Paul said...

And that, Dymphna, is a big part of my point. Why are all other cancers subservient to The Chosen Kind?

Dymphna said...

Especially, Paul, since cancers like pancreatic cancer are virtually incurable.

Paul said...

Validation!

http://blogs.modestlyyours.net/modestly_yours/2010/02/color-me-modest.html

Dymphna said...

Thanks so much for that link. She has an excellent point that I never thought of--that that "game" could be offensive to some breast cancer survivors.

Paul said...

Modestly Yours is a great blog.

Dymphna said...

It is. I've bookmarked it on my blog.